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What kind of support can I expect from Denny's?
Denny’s commitment to franchise support includes:
- Assist in obtaining site approval.
- Provide standard prototype plans and specifications, including interior layout and decor, equipment specifications and sign design that your local architect must adapt to meet local code requirements.
- Provide management training.
- Assist with new restaurant opening.
- Provide one copy of our Brand Standards Manual/HACCP for each Denny’s restaurant you operate for the length of the franchise agreement.
- Provide advertising support.
- Provide ongoing field support.
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What are the financial requirements to be approved as a franchisee?
The standard minimum net worth requirement is $1,000,000 of which $350,000 must be liquid.
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What is the estimated initial investment required?
Range of cost*
150 Seat Restaurants: $1,271,250 - $1,961,450
*Does not include real estate, but does include site preparation (see item 7 of UFOC).
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What is the next Step?
If you feel you are qualified to become a Denny's franchisee and meet our financial criteria, fill out the Confidential Franchise Application and Personal Financial Statement form and return it to us along with verification of liquidity. If you qualify, upon receipt and review of your application, we will contact you to set up a meeting.
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Is restaurant experience necessary to qualify as a Denny's franchisee?
If a franchisee will not be the operator then he must have an operator with at least four years experience as a restaurant manager or owner. The operator must have at least 10% equity interest in the franchise. If franchisee is a corporation or owns multiple Denny's restaurants, you must designate a general supervisor for each geographical area. |
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