SPARTANBURG, S.C. (April 1, 2015) – How much does NASCAR® winning driver Denny Hamlin love Denny’s? So much so, the life-long fan has teamed up with the diner to introduce the world’s first, and only, “Denny’s Denny’s.” This racing season fans and guests alike will have the chance to visit Hamlin’s custom “Denny’s Denny’s” as it travels with him track to track. If that wasn’t enough, a “Denny’s Denny’s” sweepstakes, video content and “boothies” will fuel fan’s excitement throughout NASCAR® season.
“Back when I was racing late models, we used to eat at a Denny’s in Virginia every Saturday night. My mom still remembers the name of the waitress,” said Denny Hamlin. “Denny's has been a big part of my family through the years, so I'm really excited about this partnership."
Since Hamlin loves Denny’s so much, “Denny’s Denny’s” was built exclusively for him to ensure he has his favorite diner wherever he goes. The mobile “Denny’s Denny’s,” which features an authentic Denny’s booth, Hamlin’s famous fork collection and syrup gas tanks, will join him on the road as he competes in some of the biggest NASCAR® Sprint Cup Series races of the season at Texas Motor Speedway, April 11; Charlotte Motor Speedway, May 24; Daytona International Speedway, July 5. “Denny’s Denny’s” will also make a pit stop at the Short Track Showdown at South Boston Speedway on April 23, where an allstar cast of NASCAR® and late-model drivers will compete to raise funds for the Denny Hamlin Foundation to benefit Cystic Fibrosis research. Fans can stop by “Denny’s Denny’s” during the races where Hamlin will appear at select times to hand out signed autographs and various giveaways.
“Denny Hamlin is as intrinsic to the NASCAR® culture as the Grand Slam® is to ours, so it was only a matter of time before we combined two all-American favorites,” said John Dillon, @DillonJohnW, chief marketing officer for Denny’s. “Given Denny is such a huge fan of our restaurant, we wanted to build ‘Denny’s Denny’s’ to make sure that both his fans and our guests could get in on the action, whether they are dining with us or watching him at the tracks this summer.”
To commemorate their “Denny’s Denny’s” visit, fans can swap selfies for a diner “boothie” by posing for a photo inside “Denny’s Denny’s” and superimposing images of Hamlin by their side. Once complete, each “boothie” can be shared with family and friends via their social channels.
Plus, fans will also have the chance to meet the racing great by entering in the “Denny’s Denny’s” sweepstakes for a chance to win a VIP experience. The prize package includes a meet-and-greet with Hamlin over a breakfast at Denny’s, four tickets to the race at Charlotte Motor Speedway on October 10, as well as round-trip airfare and two-night hotel accommodations.
Take a peek under the hood of “Denny’s Denny’s” by visiting Denny’s restaurants nationwide and scanning a QR code on placemats or via Denny’s mobile app to watch exclusive videos featuring Hamlin discuss his love for Denny’s, a behind-the-scenes tour of “Denny’s Denny’s,” view fan “boothies” from across the country and much more.
Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador, and Trinidad and Tobago, and the Philippines. For further information on Denny's, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram, Instagram or YouTube.