SPARTANBURG, S.C. (Sept. 28, 2016) – Denny’s social media strategy has been recognized by restaurant, technology and marketing industry experts with “America’s Diner” recently being named the recipient of two different awards in the second annual Restaurant Business magazine/FSTEC Awards program.
For its overall content and community management strategy, Denny’s was named “Social Media Marketer of the Year, Large Chains” by the awards committee, which touted Denny’s ability to show an “on-point comprehension of each social media community and an offbeat voice.”
Denny’s also took top honors in the “Platform Pioneer, Tumblr” category. Widely regarded as one of the best examples of a brand utilizing the platform most successfully, Denny’s Tumblr earned the awards committee’s recognition through its unique approach on the platform with judges stating, “While other brands pander to high schoolers and bastardize hip hop lyrics, Denny’s stands out from the noise.”
“It is an honor to havie our efforts in social media recognized by Restaurant Business magazine and FSTEC. we believe it is the result of our commitment to ensure our content always reflects our position as ‘America’s Diner’,” said John Dillon, @DillonJohnW, chief marketing officer for Denny’s. “Everything you see on our social media channels is reflective of the experiences you might have in an actual Denny’s booth—those little moments you enjoy the most with family and friends. We’re thrilled the committee at the Restaurant Business/FSTEC Awards program recognizes our unique strategy and how it has resonated with our fans.”
The annual Restaurant Business/FSTEC Awards are designed to recognize the best of the best in social media and technology amongst the top national, regional and emerging restaurant chains.
Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador, and Trinidad and Tobago, and the Philippines. For further information on Denny's, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram, Instagram or YouTube.