Press Release

Denny’s and 20th Century Fox Team Up to Bring Fantastic Four to Diners Across America

Enjoy ‘Slamtastic 4’ movie-inspired menu items and a Fantastic Four themed sweepstakes only at America’s Diner

For Immediate Release

Contact Information:

Denny’s:
Kristina Jorge, ICR
(646) 277-1234
Kristina.Jorge@icrinc.com

Denny’s:
Rebecca Lynch, Erwin Penland
(864) 419-3121
Rebecca.lynch@erwinpenland.com

SPARTANBURG, S.C. (June 17, 2015) – Denny’s, America’s iconic family diner, is pleased to announce its partnership with 20th Century Fox to bring the adventure of the summer movie event ‘Fantastic Four’, in theaters Aug. 7, to diners across the nation. To celebrate the highly anticipated movie, Denny’s is offering one lucky Fantastic Four fan a trip for two to the movie premiere on Aug. 4. Now, through July 19, fans may visit www.dennysfantastic4.com to enter for a chance to win the trip of a lifetime.

As the official restaurant partner of the new movie, Denny’s will also offer guests action-packed fare with the new limited time ‘Slamtastic 4’ menu, featuring a selection of iconic Denny’s dishes inspired by Marvel’s first family of superheroes. Available June 23, the new menu explodes with dishes such as the sizzling Human Torch Skillet, The Thing Burger and the Invisible Woman Slam®.

“As America’s diner, we are known for our ‘come as you are’ atmosphere that welcomes and embraces guests from all walks of life, even superheroes! We are thrilled to partner with 20th Century Fox to combine the high-powered spirit of the Fantastic Four movie with our classic diner atmosphere for an epic experience that offers something for everyone,” said John Dillon, @DillonJohnW, senior vice president and chief marketing officer of Denny’s Corporation. “From our ‘Slamtastic 4’ superhero-themed menu to in-store merchandising and a national sweepstakes for fans, we were inspired by the movie’s classic comic book characters and look forward to celebrating the upcoming movie debut with fans.”

“Denny’s is an iconic American brand serving millions of Americans every week, so we are excited to work with them on this comprehensive and inspired campaign,” said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. “We know that Denny’s customers are frequent moviegoers who love this property, so this partnership is a natural fit with Fantastic Four.”

In addition to the exclusive sweepstakes and fantastic diner creations, guests will have plenty of other ways to enjoy a taste of the movie at Denny’s. Dedicated TV spots, which will begin to air nationally the week of July 6, brings the Fantastic Four characters straight to America’s Diner, while the brand’s Instagram channel will be posting a series of exclusive clips for followers throughout the partnership. Denny’s diner gang from ‘The Grand Slams’ web series will also be getting a superhero-inspired makeover in two exclusive Fantastic Four episodes featured on www.thegrandslams.com beginning July 1.

In theaters everywhere Aug. 7, Fantastic Four is a contemporary re-imagining of Marvel’s original and longest-running superhero team. The film centers on four young outsiders who teleport to an alternate and dangerous universe, which alters their physical form in shocking ways. Their lives irrevocably upended, the team must learn to harness their daunting new abilities and work together to save Earth from a former friend turned enemy.

The film stars Miles Teller, Michael B. Jordan, Kate Mara, Jamie Bell, Toby Kebbell, Reg E. Cathey, and Tim Blake Nelson. Josh Trank directed from a screenplay by Jeremy Slater and Simon Kinberg and Josh Trank, based on the Marvel Comic Book by Stan Lee and Jack Kirby.

For more information about Denny’s ‘Slamtastic 4’ menu or to find a restaurant near you, please visit www.dennys.com.

About Denny’s Corp.

Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaçao, El Salvador, and Trinidad and Tobago. For further information on Denny's, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Pinterest, Instagram or YouTube.

About 20th Century Fox

One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.