Supplier Diversity

“Our mission at Denny’s is to establish beneficial business relationships with diverse suppliers who share our commitment to exceptional quality, excellent customer service, innovative ideas and competitive pricing.”
Michelle Hunt
Director of Supplier Diversity
Michelle Hunt

Denny's believes that strength is derived from the diversity of our customers, employees, suppliers, franchisees and other partners across the country. To us, creating an inclusive company that reflects our diverse customer base is good business and it has a significant, positive impact in the communities we serve. Our commitment to diversity over the years has earned us a number of national awards and recognition.

Supplier Registration

If you are interested in exploring business opportunities with Denny’s, click on the appropriate link.

Once you have registered you will receive an electronic notification to verify receipt of your registration. Completing the registration process does not guarantee business opportunities. However, it is our policy to give consideration to diverse and disadvantaged businesses having the capabilities to meet our company’s needs.

Click Here to Download Denny's Supplier Code of Conduct

Our Process

We will forward your profile along with any additional information provided to the appropriate person for review.

One of the following will occur:

  • If an opportunity arises, you will be contacted directly by the Supplier Diversity Director or the purchaser of the product or service you provide.
  • You may be invited to come in to present your product or service and capabilities to the appropriate department.
  • If an opportunity currently does not exist, we will hold your information on file for future review in the event that an opportunity arises at a later date.
  • If we determine that we cannot use your products or services, we will provide you with a written response.
  • Allow 4 to 6 weeks for a response once we have received all of your information.

If there is no current need, your information will remain in our database for future reference.

Our Program Criteria

At Denny’s, a business qualifies as a diverse or disadvantaged business when it is a for profit enterprise located in the United States or its trust territories and operates as an independent business entity which is at least 51% owned, operated and controlled by U.S. Citizens who are members of one or more of the following groups:

  • African American, Hispanic, Asian Pacific American, Native American, Asian Indian American (MBE)
  • Caucasian Female or Women (WBE)
  • Disabled individuals (DBE)
  • Veteran/Service Disabled Veterans (VBE/DVBE)
  • Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ)